Dodge commercial makes PETA and chimpanzee disappearFeatured News Tuesday, August 17th, 2010
The advertising folks over a Dodge recently found themselves the target of the group PETA (People for the Ethical Treatment of Animals) after using a chimpanzee in a commercial that was meant to be humorous, but PETA didn’t see it that way.
The commercial was made for the Dodge Tent Event sale which showed a bevy of new Dodge vehicles coming together in what looks like a circus atmosphere. The announcer then claims “this event could not be more amazing,…um wait, there’s a monkey!” Then the money pushes down on a lever that looks like it would set off some explosives and instead some confetti fly’s in the air. The announcer then says “I stand corrected.”
While comments on forums have been wildly positive to the original ad, PETA sent a letter to Dodge demanding they pull the ad spot because they claims that young chimpanzee and orangutans abuse is well documented in the industry.
Despite the fact PETA showed no proof that the chimpanzee being used in the Dodge commercial was in any way abused, Dodge decided to pull the ad. Or did they? Actually the Dodge executives decided to not only make the chimp disappear, they decided to make PETA do the same!
In the original commercial you can see that the chimpanzee in question in no way looks abused and in fact looks quite sharp in his Evel Knievel outfit.
Then after PETA sent Dodge their letter demanding the commercial be removed Dodge makes a statement apologizing for the original commercial and agreed to recreate it without the chimp. The result was a double upside the head slap at the PETA organization.
Here you can see in the commercial remake that Dodge in no way reshot a new commercial with the absence of a chimpanzee in it, but instead merely digitally removed the chimp from the screen so you can see only the Evel Knievel suit coming out and pushing the lever. The announce now say’s “this event could not be more amazing,…um wait, there’s an invisible monkey!”.
Dodge not only showed a sense of humor with the new ad, but managed to make PETA disappear in the process.
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